BUILD A STRONG AND EFFECTIVE PORTFOLIO AS A FREELANCE ARTIST
As a freelance artist, having a strong and effective portfolio is essential for showcasing your work and attracting new clients. But, building a portfolio can be intimidating, especially for those new to the industry.
CURATE YOUR WORK:
The first step in building a strong portfolio is to curate your work carefully. Your portfolio should be a curated selection of your best and most relevant work. It should showcase your style, skills, and range as an artist. It's important to avoid including work you’re not excited about or irrelevant work, as this can detract from the overall impact of your portfolio.
OPTIMIZE YOUR PORTFOLIO FOR ONLINE VIEWING:
In today's digital age, most art directors and clients will view your portfolio online. This means that your portfolio should be optimized for online viewing, be easy to navigate, and be accessible on various devices.
INCLUDE A VARIETY OF MEDIA IN YOUR PORTFOLIO:
Including a variety of media, such as sketches, paintings, digital art, 3D renderings, etc. can showcase your versatility and range as an artist. This can help you to attract a wider range of clients and opportunities.
INCLUDE DETAILED INFORMATION ABOUT EACH PIECE IN YOUR PORTFOLIO:
This can include things like the title, medium, size, and date of creation. This information can help to contextualize your work and provide insight into your process and development as an artist. For freelance projects, give a few sentences of context on what the project was about, maybe a timeline, and if you worked with other people.
CONSTANTLY UPDATE YOUR PORTFOLIO:
As you create new work and develop your skills, it's important to regularly update your portfolio to reflect your current abilities and interests. This can help to keep your portfolio fresh and relevant, and show potential clients that you are actively working and developing as an artist.
